Samsung Device Wall

People who visit the Samsung 837 space needed a way to see what Samsung had to offer, from it’s events to highlighting product features.
Provide an interactive experience with games and 4K content designed to feature special moments from the wold of Samsung.
Design and animate various visual elements for the wall. Each element referenced one aspect of the product story, such as waterproofing, the infinity display with it’s organic lines and curves, and a feeling of discovery within the 837 space itself.

Mood Boards

Early Motion Tests

Motion + Color Tests

Early Mockup