experience design + activation

Samsung x KITH Aspen

Overview —

Worked with Samsung and KITH to put together an exclusive friends and family launch experience for the new KITH Shop in Aspen, CO.

My role was to put together this journey that the guests would be going on throughout the weekend — from pre-arrival details to various competitions using their Samsung devices.

Upon checking in, guests received a Samsung Galaxy S7 Phone, Icon X Wireless Earbuds, Gear S3 Watch and exclusive KITH Mountain Gear.

Each of the phones were preloaded with a “skeleton key” that helped unlock their TUMI case, gain access to slopes and ski rentals, and other surprises that would await the guests throughout the weekend.

Saturday on the Slopes 

Ronnie Fieg put together a playlist for his guests to enjoy throughout the weekend, so one of my challenges was to put that to good use.

Especially since most of this weekend would involve skiing and snowboarding, I thought it would be nice to have music that's meant to keep you in the zone while you head down the slopes.

The Gear S3 watch and IconX headphones tracked heart rate but unfortunately, there was no built in functionality to match that with music. So given the tight turnaround time, I arranged the playlist using each songs' BPM and broke it down to correspond to the slope difficulty for the Icon X challenge.

Here are a few journey maps for the weekends events —

A few social media mentions from the weekend —